According to reports, Apple has acquired Mira, the company that developed augmented reality (AR) devices. The IT corporation reportedly retained at least 11 employees from the acquired business, according to The Verge, which cited unnamed sources.
The source said that Mira makes the headsets that Nintendo World uses for its Mario Kart rides and that the US Air Force uses for heads-up equipment guidance. The story claims that it is doubtful that Apple will keep doing military contracts.
In a statement to The Verge, Apple stated, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
Case studies for the use of Mira’s headsets in manufacturing, mining services, and the military can be seen on their website.
This story comes only a day after Apple made its debut into mixed-reality public by presenting Vision Pro, an AR headset that had been widely anticipated by industry analysts and became the focus of the tech giant’s Worldwide Developers Conference (WWDC).
CEO Tim Cook described Apple’s $3,500 gadget, which will be available next year, as “the first device you look through and not at.”
When it releases, it will have 100 games as well as Disney+.
The Financial Times (FT) reported the day before Apple’s Vision Pro announcement that companies in the virtual reality (VR) market are confident that the new headset would lead to a financial revival in the area.
According to one co-founder of a venture capital (VC) company, businesses have been showing potential funders “hockey-stick” charts for years to project significant revenue growth until Apple joins the VR field.
