As Growth Slows, Online Car Marketplaces Are Hard At Work Retooling For The Connected Economy


To put it kindly, online auto sellers’ supply has been unpredictable. As they roll out services to tempt clients, double-digit swings (up and down) have been the norm over the last few days.

However, beyond the vagaries of share price movements, the facts and remarks gleaned from the earnings call give a picture of the health of online auto purchasing in particular and the state of the connected economy generally — and how the consumer is faring.

Beyond those overarching trends, a number of online auto retailers are working diligently to grow their last-mile activities in an effort to become end-to-end providers and boost revenues.

Slower growth

Carvana CEO Earnie Garcia may have summed up the issue well when he said on the results call that “while we continue to expect to rapidly capture market share, our shift in emphasis implies growth in units and revenue will be slower than it otherwise would be in the short-term.”

He stated, “we also don’t know exactly what to expect from industry-level sales in the short term given everything that is going on in the economy.”

To put it another way, the platforms are redirecting their efforts in a situation where consumers are coping with financial difficulties and where growth is taking place but is being constrained by inflation. For instance, Carvana increased its retail sales by 9% during the quarter to 117,564 units.

Customers are still buying right now, of course. On the call, Garcia stated, “We’re seeing increased earnings in general and people with higher FICOs often do somewhat better in this environment, keeping everything else the same produces bigger purchasing costs, different mixtures and attach rates for financing are the outcome.

The Public Is Wary

CarGurus, which for the three months that ended on June 30 announced a 135% gain in Q2 revenues, reaching $511 million, also repeats the theme of the downturn in its management statements that sales for the current quarter will fall from Q2. that 31,143 paying businesses received payment in Q2. Average dealer sales in the second quarter rose 4% to $5,550.

CarGurus and Carvana are currently undergoing their buildouts. The objective, according to CEO Jason Trevisan, was to give clients a single point of contact where they could shop, finance, purchase, and sell. He said, “With our Digital Retail offerings, we will continue to pave the way in the digitally linked automotive industry and boost dealer engagement on the CarOffer platform. He said that the loan-focused company CarOffer has already taken 2% of the $400 billion potential wholesale goods industry.