Through integrating Qualtrics, CDP, e-commerce, and other ICT technologies, SAP users may manage sustainable e-commerce while also being accountable to customers wary of ‘greenwashing.’
These elements make use of Qualtrics to analyze their customers’ sustainable retail and B2B sales expectations; Emarsys and its customer data platform (CDP) to adapt marketing and offers to environmentally conscientious clients, and an attempt to reduce internal inefficiencies and returns.
Users can also set up e-commerce resale marketplaces or websites where customers can sell outdated items to one another. These may also be built using Feather.io, a company developed and sponsored by SAP venture capital.
Customers can be pushed information from numerous websites, such as how much purchasing used reduces environmental impact compared to buying new. It also earns the SAP user money in the form of listing fees, which they do not receive when their clients sell used items on other online marketplaces such as eBay or Facebook Marketplace.
According to Brent Leary, co-founder of CRM Essentials, SAP is gaining traction because it values sustainability.
“They basically focused on their own company,” Leary noted. “I believe their customers understand the significance.”
The CX tools are part of SAP’s overall effort to reduce its carbon footprint while also supporting SAP software users in fulfilling sustainability goals. It also keeps users accountable to customers and investors by logging their behaviors on a “green ledger.”
“Customers are looking to us now more than ever to assist them to handle their most important challenges,” said SAP CEO Christian Klein during the company’s quarterly earnings conference.
The benefits of business sustainability go beyond simply being the right thing to do. The “European Green Deal” standards, which are being implemented over a complicated, years-long timeframe, require firms to achieve significant reductions in emissions by 2030. It is probable that the majority of the European economy and society will need to be carbon-neutral by 2050.
In the United States, the Securities and Exchange Commission has proposed a regulation that does not require carbon-neutral sustainability but does require corporations to disclose “climate-related risks that are reasonably likely to have a material impact on their business, results of operations, or financial condition, and certain climate-related financial statement metrics” in their audited financial statements. It would also mandate the disclosure of greenhouse gas emissions.
