To assist you to fill your sales funnel, we compiled a list of the top 15 demand-generating techniques. And, as you might guess, they’re all excellent content marketing examples you’ve obviously seen before.
In that sequence, the top five strategies are as follows:
Long-term awareness and attraction building require blog posts full of brilliant, valuable content that tackle audience pain points and nourish their interests. Blogging is one of the most popular kinds of content marketing for establishing website traffic, attracting qualified traffic, connecting with people, and directing them to download relevant information, sign up for webinars, or take another action to learn more.
2. Lead Magnets
Lead magnets are in great demand for creative marketing activities, especially when used in collaboration with blogging and SEO. Your audience will consume high-value downloadable information that is aligned with their demands if you incorporate it into your content marketing program.
Actual research is one strategy to increase media attention, broaden your reach, promote internet sharing, and drive visitors to your website.
However, there are a variety of additional marketing strategies that might persuade site users to provide their email addresses. Guides, white papers, ebooks, slideshows, toolkits, templates, swiping files, infographics, and checklists are just a few examples of what you may create. You may then set up marketing automation cycles to keep the contact points and engagement going.
3. Live Events (and Virtual ones, too)
Industry professionals can connect, learn cutting-edge know-how, and hear from specialists in their profession at in-person events. As a result, engaging in industry events or even hosting your own branded events may help your organization promote greater partnerships.
Conferences provide your company the opportunity to differentiate out by providing really unique experiences. Giant gumball machines, huge sofas, happy hours, handmade chocolate chip cookies, lotteries, interactive iPad games, dazzling films, and human-sized Connect 4 are just a few examples of potential ideas you may bring to your booth to draw attention and make conversation.
With the COVID-19 pandemic, you can also use innovative strategies at virtual events. Focus on digital elements such as videos, digital equipment, and themes.
4. Account-Based Marketing (ABM)
ABM strategies concentrate on a particular audience group and integrate your marketing efforts across many channels and methods. Although you’re still attempting to build demand with ABM, you’re being more precise with your approach, specifying the exact sector and businesses (and sometimes even the folks themselves) you want to call out to before you start reaching out.
Outbound operations such as email marketing, LinkedIn advertisements, InMail, and direct mail may be included in an ABM campaign. You might also direct your viewers to customized landing pages with tailored information or case studies.
With webinars, you may establish thought leadership in your sector while also expanding your pool of opt-ins. Webinars are an excellent alternative for live events since they fulfill many of the same purposes. This is especially true if your audience is still afraid of social gatherings in a post-quarantine society. Furthermore, how else can you grab 30+ minutes of your target audience’s time with marketing?
Webinar material might assist your audience in overcoming typical industry issues or learning about a new product. Interview complementary solution providers and industry influencers if you want to make a bigger impact. This allows everyone to reach a larger audience with little to no additional work.
In the forthcoming articles, we will have a look at the remaining methodologies that play an essential role in demand generation marketing.