One of the most powerful tools in a marketer’s armory is video. It may be used to create a strong emotional connection with your audience and can be quite effective in brand promotion.
However, video marketing is not limited to boosting brand recognition. Video can also help boost conversions and purchases. Including a video in an email, for example, may increase click-through rates by more than 100%.
1# Showcase a New Product or Service
If you’re launching a new product or service, video is a great way to give your audience a sneak peek. A little video clip can raise awareness of your new service and stimulate people’s excitement about what’s to come.
This video might be sent to your whole list or filtered to only those who are most likely to be interested in the product. In any case, you’ll be able to generate interest in your new product and get people talking about it.
When launching a new product, it is vital to create a sense of urgency. You may achieve this by including a countdown timer in your email and giving people a certain amount of time to take advantage of the offer. This will cause FOMO (fear of missing out) and drive them to take action.
2# Give Visitors a Behind-the-Scenes Tour of Your Business
Another great way to use video in email marketing is to take your subscribers on a behind-the-scenes tour of your business. This is a wonderful method for establishing confidence and demonstrating that you are a legitimate company with legitimate employees.
People enjoy getting a behind-the-scenes look at businesses, so this type of video content will be well received. You might include a short video clip in your welcome email or send it as part of a series of emails promoting different aspects of your firm.
This is also an excellent opportunity to demonstrate your personality and provide information about your company’s culture. You might include the following on your tour:
- Your working environment
- A typical workday for one of your workers
- How do you create your product?
- The backstory of your firm
All of these things will help others grasp who you are and what you stand for. As a result, they’re more inclined to do business with you again.
3# Create a Video Newsletter
To take your email marketing to the next level, consider creating a video newsletter. This is a great way to keep your subscribers interested and up to date on your company’s activities.
A video newsletter might consist of something as simple as a quick update from the CEO or a summary of your company’s latest news and activity. You may also use it to promote new products, customer success stories, or to give a sneak peek at upcoming events.
Another advantage of video newsletters is their ease of sharing. As a result, you’ll be able to reach not just your current subscribers, but also new people who may have never heard of your firm before. When encouraging viewers to share your video newsletter, include social sharing icons and a call to action. This allows visitors to easily share your social network video, allowing you to reach a larger audience.
4# Customers Should Be Invited to Community Events
Send a video invitation to your clients and prospects if you’re hosting a local event. This is a great way to engage your community and pique their interest in what you’re doing.
You may use video to notify guests about event details such as the date, time, and location. It may also be used to highlight some of the notable speakers or entertainment.
When planning an event, incorporate a compelling call-to-action in your video invitation. This will encourage people to take action and RSVP to the event. You may also provide a link where people can purchase tickets or sign up for further information. Make sure your video invitation is clear and succinct, regardless of the sort of event you are advertising.
5# Include video links in the subject lines.
One of the best ways to get people to open your emails is to include a video in the subject line. This will draw people’s attention and alert them to the fact that something valuable awaits them inside.
If you’re not sure how simply upload a short video clip to YouTube and include the URL in your email. People who click on the link will be sent to YouTube, where they will be able to view the film.
You may also post your videos to sites like Vidyard or Wistia and embed them directly into your emails. This may make things easier for your subscribers and increase their likelihood of watching your videos.
