Lead generation is part of demand generation. Demand generation is a top-of-funnel activity that increases brand recognition and interest among your target audience. Lead generation entails obtaining contact information from such individuals and nurturing them through marketing nurture programs until they become marketing qualified leads (MQLs).
MQLs are subsequently forwarded to the sales team, who qualify the leads. The leads have now reached the funnel’s center. When sales accept the leads, they are referred to as Sales Qualified Leads (SQLs). The next stage is when sales produce an opportunity; if everything goes as planned in the sales funnel, they will become clients.
