It is truly said that the first impression is the last impression. Content impresses your customers or potential customers at the very first sight when they check you through digital platforms. Content attracts and fills up your sales funnel. Content Marketing is also a vital part of digital marketing these days. Due to boosted digitalization, every business opts for marketing through business.
Content marketing is the process of planning, creating, distributing, sharing, and publishing content. This process makes you reach the maximum target audience and gets the perfect fit for you. Content marketing is important because it can boost factors like brand awareness, sales, reach, interactions, and loyalty. It also educates your leads and prospects about your business, boosts conversions, builds a healthy relationship with your customers, and creates a sense of community around your brand.
There are different types of content marketing that helps you to reach the maximum target audience through different mediums and they are:
1) Social Media Content Marketing
Social Media has the maximum reach over the globe. It is so easy to understand and implement marketing on social media platforms. There are several platforms like Facebook, Instagram, Pinterest, LinkedIn, and many more. There are several ways to create and share content on each platform.
2) Infographic Content Marketing
A type of content in which you get a précised information about you are searching for and tells information through graphic format. It is a mix of simple wording, short statements, and clear images. For a complex topic, it is the simplest way to understand it.
3) Blog Content Marketing
A blog is a powerful tool used for educating people about your business and different facets related to your business. With a blog, you can do things like promote other internal and external content and blog articles via links, add social share buttons, and incorporate product information.
4) Podcast Content Marketing
Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who’s on the podcast, where you advertise the podcast, and how long episodes are. Also, with eminent people from the industry one can easily influence the audience.
5) Video Content Marketing
It is studied and believed that we tend to remember things that we see and hear first rather than reading everything. Creative ideas and impactful videos create a different image in the minds of the audience.
Content marketing helps one reach the maximum audience and makes them engaged with the business. Content is the king and if used and implemented skillfully and tactfully it can do wonders to your sales funnel and of course to your business as well.